MARKETING NOTES
Build a campaign that sounds like you.
Find the thread between your music, your story, and the people who will care.
01
Find the human detail
Start with a moment from the writing or recording process. Specific details give people a way into the song without requiring a polished origin story.
02
Choose your channels deliberately
Pick the places where you can show up consistently and listen to your audience. One useful conversation can teach you more than a week of posting everywhere.
03
Build a repeatable rhythm
Plan a few formats: a performance, a making-of moment, and a direct conversation about the song. Leave space to respond to what listeners find interesting.
04
Learn without chasing every number
Decide what you want each piece of content to do. Look for meaningful responses and patterns over time, and use those observations to guide the next experiment.