01 / GET READY
The release checklist
The essential checks for your files, rollout, release day, and follow-through.
Download 1-page PDFTHE INDEPENDENT TOOLKIT
A little clarity.
A lot of possibility.
Practical ideas for the creative work, the business work, and everything in between.
THE FIELD GUIDE · FREE DOWNLOAD
Before you hit release.
A practical checklist to take your next release from almost ready to all systems go.
MARKETING NOTES · 4 MIN READ
Build a campaign that sounds like you.
Find the thread between your music, your story, and the people who will care.
MUSIC BUSINESS · 4 MIN READ
Give every release dollar a job.
A straightforward way to connect your budget to your actual priorities.
THE INDEPENDENT RELEASE TOOLKIT
Good music.
A better game plan.
Three practical, printable worksheets.
Free to download. No email required.
02 / MAP IT OUT
Your release calendar
Work backward from release day. Give each milestone a date and someone to own it.
Download 1-page PDF03 / MAKE IT COUNT
Your campaign budget
Plan spending, track actual costs, and keep room for the unexpected.
Download 1-page PDFUse these as starting points. Confirm your distributor’s lead times, project agreements, and actual costs.